How to Sell on Walmart Marketplace from India: Products, Requirements & First Steps
Walmart Marketplace is the second-largest US online marketplace after Amazon and has fewer third-party sellers, which can mean less competition per listing. It is also more selective about who it approves. This guide explains how Indian sellers can approach Walmart Marketplace and which products suit it. It is part of our international series with Etsy trends 2026 and best selling items on eBay.
Step 1: Check eligibility
Walmart reviews every seller application and its rules for sellers based outside the US change over time. Before you invest, check Walmart Marketplace's current requirements for India-based sellers. Many Indian exporters sell through a US-registered entity with a US tax ID, or through an approved cross-border partner.
Step 2: Prepare what Walmart asks for
- Business registration and tax details
- A track record of marketplace or ecommerce sales
- Product GTINs/UPCs for every item
- A US fulfilment plan (Walmart Fulfillment Services or a 3PL)
- Return handling inside the US
Products that suit Walmart buyers
Walmart shoppers are value-focused families. Good fits from India:
- Home textiles (bed linen, towels, kitchen linen)
- Steel kitchenware and drinkware; see insulated tumbler wholesale
- Basic apparel and tote bags
- Home décor in neutral styles
- Pet accessories; see pet products to sell online
Pricing
Walmart rewards competitive prices and fast delivery. Calculate landed cost including ocean freight, duty, US warehousing and Walmart fees before you set prices.
Sourcing for the US
US buyers expect consistent quality and compliant labelling. Order samples, check packaging and keep a single reliable supplier. SHYIRA's international market page and RFQ support bulk export orders. Also read best products to export from India via Amazon Global Selling.
FAQs
Can Indian sellers sell on Walmart? Some can, subject to Walmart's current approval rules; check them directly before applying.
Is Walmart easier than Amazon? Approval is harder, but competition per listing is often lower.
Do I need US warehousing? Fast US delivery is expected, so most sellers use a US warehouse.
Get a quote for US-ready stock.